Zachary Lawton's CV – Communications and Digital Media Professional

Digital Media Specialist

Communications Professional

Zach Lawton

A communications professional with over 15 years of experience, specializing in digital content and media. My career began in television broadcasting before transitioning to the dynamic world of digital media.

Currently, as the Digital Media Specialist at The Country Day School, I plan, create, and manage content for all digital platforms, including social media, the school website, and in-house displays. I thrive in a collaborative and driven team environment and am seeking opportunities that offer the same.

I also serve on the Aurora Soccer Club's Board of Directors, as Director of Communications and Marketing. This volunteerism includes writing press releases, monitoring media, managing a website and monthly communications to over 2,000 members.

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What I Do

Content Creation

Photo, video, audio, written or something else? An appropriate question before I create content for web, socials, television and in-house displays. My professional experience creates many different formats for different mediums and deliverables.

Web Design

Like the look of this website? I have 15 years of experience with WordPress and Drupal, utilizing HTML and CSS to further enhance the websites I create.

Digital Strategy

User Experience is at the front of my content creation. What do we want to communicate? Whether it be a long-term planning or short-term daily strategy, I delegate, create and schedule content to ensure the highest engagement possible on web and socials.

Written Word

Great copy is a must when users are engaging with your web or socials. With over 15 years of experience, I ensure the copy I write fits into a seamless User Experience on Web and Socials.

Thank you for learning more about me and my work.

Resume

15+ Years of Experience

Education

2007 to 2010

BA (Honours) - Communications, Media & FIlm

University of Windsor

2022

Digital Marketing Certificiate

University of Toronto

2024 to Present

Professional Certificate in Communications and Public Relations

Western University

Experience

2014 - Current

The Country Day School

Digital Media Specialist

Produce, shoot, animate and edit all internal and external media content for web, social media and live events
Plan, produce and schedule content to ensure maximum engagement across mediums
Proficient with cameras, video mixers, live streaming, Open Broadcast Software, audio mixers for podcasting, lighting indoor or outdoor shoots
Skilled copywriter with strong writing and proofreading skills
Film using DJI Drones (trained and certified Advanced Drone operator license)
Attend events to collect media assets for marketing and promotion
Lead social media presence through planning, scheduling, content creation and monitoring.
Track and monitor Mentions on Web and Social through listening tools (Meltwater, Mentionlytics)
Ensure website and socials adhere to accessibility guidelines and best practices
Experience in WordPress and Drupal (CMS) Content Management Systems to update website with key information and new content
Ensures brand standards are consistent on web and socials
Ensure AODA (Accessibility for Ontario with Disabilities Act) improvements and standards are met across socials, web and video
Proficiency in HTML, CSS and other programming languages
Manage 10 visual displays placed throughout the school that feature video content, news, calendar and graphics
Highly skilled in Adobe Creative Suite, specifically Premiere Pro, After Effects, Express and Photoshop
Research stories, arrange meetings for new leads and encourage community members to come forward with success stories
Member of the Communications/Community Relations team, reports directly to the Director of Advancement and Director of External Communications

2024 to Present

Aurora Soccer Club

Board Member, Director of Marketing, Communications & Sponsorship

Produce monthly newsletter for over 2,000 members using Mailchimp
Manage website with Head of IT
Write press releases for distribution to local and regional media
Design and purchase physical signage for facility
Create sponsorship packages for prospective sponsors, to be used on digital and physical signage
Manage content for digital displays
Produce and manage content for social media in tandem with team managers

2010 - 2014

YourTV (fmr. TVCogeco)

Television Producer

Produced, shot and edited all video content for TVCogeco. Specifically, content for broadcast, website and social media
Directed Municipal Council coverage bi-monthly. Managed relationships with municipal staff, councillors and mayor
Recruited, trained and managed large production teams consisting of staff and volunteers
Researched community events to pitch and produce local news stories
Promoted productions and engaged local community using Web and Social Media